Do esports competitions help to improve the game profile?

In recent years, Esport has seen a marked change both in popularity from die-hard gamers willing to take their hobbies to the next level as well as audiences who want to watch it as a form of entertainment.

For many years, the public debate around computer games and gaming in general was something that was considered a hobby and should be a limited part of people's lives, especially children and young people.

Today, the tide has certainly turned and gaming has not only become an official and professional sport, it has also become a subject that young people can now study at school. As gaming and esports attract more and more eyes, interest from the business side is also increasing.

Companies are now willing to put in staggering amounts of money both to support Esports teams as well as to invest and sponsor competitions and tournaments. Today's article will take a closer look at this to see how Esports tournaments have come to influence the profile of gaming. So stay tuned!

Increased marketing

What quickly becomes apparent is that with the increase in tournaments, leagues and matches in various esports where the prize pools often exceed millions of dollars, the number of eyes on the sport has also increased exponentially. The popularity of esports is very reminiscent of the avalanche of interest that came to casinos and slots when live streams and influencers started broadcasting their casino sessions.

Today, all these tournaments are broadcast live on various streaming sites, making the matches and tournaments easily accessible not only to inveterate gamers, but also to hobbyists or even a completely new set of eyes.

By giving these tournaments a huge impact and marked increase in popularity, it has created a form of marketing for a variety of esports games that traditional marketing could not have achieved.

This is particularly evident when the statistics are observed - statistics that emphasise the correlation between the number of active users and various esports tournaments. There is also more data to support this, for example by looking at games in the MOBA genre which, despite being more than 10 years old, is still one of the most popular games in the world among gamers today. This is largely due to all the gigantic tournaments that the game has worldwide with many participating countries.

Strong sense of community

Something that esports has managed to do is create a strong bond between viewers and players.

Esports differs from other sports because players have managed to create a deeper and more personal connection with their fans beyond the tournaments. This happens in many different ways, including players streaming their games with fans and communicating with them in a live chat, which is more intimate, getting to know your favourite player.

Overall, factors such as these have contributed to a deep sense of togetherness in Esport, which is a positive spiral that leads to fans being inspired by their favourite players and following their tournaments more closely.

Improvements and changes

Another important aspect that esports and its tournaments have contributed to is keeping the games relevant. As mentioned earlier, there are many games that were released many years ago but thanks to various tournaments and esports competitions, the games still retain their relevance.

A prime example is famous FPS games, including one that was released in 2012 but is still one of the most popular games on the market today, and this is of course thanks to esports. Esports has helped keep the game hot and relevant among fans and thus the game's developers continue to tweak the game both with new features, maps as well as releasing major updates.

Positive impact

It is safe to say that esports tournaments, competitions, and events in general are something that keeps games relevant even today. With the marketing, strong community and constant changes and improvements to already well-established games, it is clear that esports tournaments have an overall positive impact on the game profile.