DXRacer Levels Up Esports Comfort: Secures Exclusive Chair Partnership with VCT China for 2024 Season
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DXRacer, a leading gaming furniture brand, has forged a strategic alliance with VCT China, the premier VALORANT league in the country, for the 2024 season. This collaboration will see DXRacer furnishing the official event chairs, specifically their Drifting Series, for all VCT China events throughout the season. The partnership, brokered by esports agency SPORTFIVE, marks a continuation and expansion of the relationship between DXRacer and Riot Games, following their previous cooperation during the VCT Qualifiers for China in 2023.
The VCT China league, representing the pinnacle of competitive VALORANT in the country, kicked off its inaugural season with the start of its first event in early March. All player chairs for the season are co-branded with DXRacer, highlighting the brand's significant role in the tournament.
SPORTFIVE has played a crucial role in facilitating this partnership, working closely with Riot Games and DXRacer to enhance and grow the collaboration. Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE, expressed enthusiasm about renewing the partnership, emphasizing the ambition to support DXRacer as a special partner of VCT China. The goal is to capitalize on the event's popularity to attract a younger demographic and maximize the event's reach and impact.
In addition to its collaboration with VCT China, DXRacer has announced several other significant partnerships in 2023. These include alliances with IO Esports and EPULZE for the Dota 2 Bali Major, the Evolution Championship Series as the official chair partner, and partnerships with prominent North American esports organizations NRG Esports and San Francisco Shock. These collaborations underscore DXRacer's commitment to enhancing the gaming experience and its prominence in the esports furniture industry.
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